Salo

Salo was an independent HR, finance, and accounting consultancy who were poised to go national. They sought a new brand identity that better communicated their unique philosophy: that real business advantages result from working with the diverse perspective of fulfilled talent. 

We created a new brand identity that positioned Salo as a leader in the national conversations on the “future of work”. The new Salo brand celebrated the empowered individual, their approachable expertise, and the strength of diverse perspectives coming together.

Branding. Brand Guidelines.