Coupe

Coupe Health is a digital-first health insurance plan. The health plan focuses on bringing transparency and convenience to health care by making costs knowable ahead of time, offering the ability to easily compare in-network providers, and simplifying payments into a single bill.

The identity presents a streamlined, simple, experience. This approachable aesthetic conveys a confidence and ease-of-use that sets Coupe Health apart.

Branding. Brand Guidelines. Interiors Collaboration.
Creative Direction: Karl Wolf, Eric Luoma , Michael Seitz
Design: Jack Lewin, Keelan Campbell